CO-FOUNDER OF 1-800-DENTIST ($50M+ REVENUE) • WSJ BESTSELLING AUTHOR • 15+ YEAR KEYNOTE SPEAKER

Close More Deals by Becoming a Charismatic Sales Pro Without More Scripts, Sales Tactics or Pep Talks

A 2-Day Virtual Event to transform hesitation into confidence, control and consistent sales

2-Day Virtual Event

May 18-19 | 1:00pm EST

Objections Are the Test, and Most Salespeople Fail in the First 10 Seconds

Objections aren’t the problem. What happens inside you when they show up is.

Because the second a prospect says…

“It’s too expensive.”
“We need to think about it.”
“We’re looking at other options.”
“Send me something.”
“I need to talk to my partner/boss.”

…now you feel the sale start slipping away.

And in those first 10 seconds, you accidentally do one of three things:

Hesitate:

You pause awkwardly and trust starts to erode.

Defend:

Excitement devolves into pressure-selling.

You backpedal:

You lose momentum, discount or offer to “follow up later.”

That’s why objections feel so expensive.

Not because you don’t know what to say, but because your confidence collapses when the stakes go up. Prospects can feel it instantly.

And once trust drops, everything gets harder:

your follow-up gets ignored
you start chasing instead of leading
discounts become your shortcut back to control
you leave the call wondering what you should’ve said
you carry that frustration into the next conversation

This is how good salespeople end up being inconsistent in their productivity.

Not because they’re unskilled… but because they’re not solid under pressure.

Just $7

The 4 Places Hesitation Quietly Wrecks Your Sales Results

Most sales pros don’t realize they’re hesitating, because it doesn’t look like fear.

It looks like “being thoughtful,” “waiting for the right moment,” or “not wanting to come off pushy”… until you see what it’s costing you in these four places.

1. Prospecting

Where it shows up:

Avoiding cold calls or outreach
Overthinking what to say before reaching out
Inconsistent activity
Pre-judging leads

What it costs you:

Empty pipeline
Reliance on luck instead of control
Long, unpredictable slumps

If you’re not bold enough to start conversations, nothing else matters.

2. Follow-Up

Where it shows up:

Waiting too long to follow up
Sending weak, passive messages
Giving up after 1 or 2 attempts
Attempting false urgency

What it costs you:

Lost deals that were actually closeable
Missed timing windows
Inconsistent results
Negative mindset

Most deals aren’t lost on the first call… they’re lost in follow-up.

3. Objection Handling

Where it shows up:

Getting flustered or defensive
Talking too much or over-explaining
Accepting objections too quickly

What it costs you:

Loss of authority
Loss of trust in real-time
Deals that collapse in seconds

Objections are the test… and most salespeople fail in the first 10 seconds.

4. Closing

Where it shows up:

Not directly asking for the sale
Soft language instead of clear direction
Defaulting to discounts to “save” the deal

What it costs you:

Lower close rates
Smaller deal sizes
Less respect from prospects

If you can’t confidently ask, you can’t consistently close.

Just $7

As you can see, those first 10 seconds show up everywhere… in prospecting, follow-up, objections, and the close.

And if your default under pressure is hesitation, the result is always the same: lost momentum, and a lost sale.

Here’s the truth most sales training ignores: Information alone doesn’t change behavior.

You don’t need more training or tactics. You need a new default response.

I’m going to permanently change your default from hesitation to boldness.

Because Boldness Is a Force Multiplier

When you’re bold:

You prospect fearlessly
You handle objections calmly
You don’t negotiate against yourself
You hold your price
You lead the conversation
You close with clarity

And when you stay bold consistently… that boldness turns into something even more powerful:

Charisma.

True charisma isn’t cockiness, needing attention, or acting like an extrovert.

Genuine charisma is the ability to make people feel safe with you, trust you quickly, and follow your lead.

Charisma is bringing your full, confident self to every situation, never being the one to stop yourself, and trusting that you’re in control of the outcome. And you can develop it!

Just $7

Because Boldness Is a Force Multiplier

When you’re bold:

You prospect fearlessly
You handle objections calmly
You don’t negotiate against yourself
You hold your price
You lead the conversation
You close with clarity

And when you stay bold consistently… that boldness turns into something even more powerful:

Charisma.

Just $7

Join The Charismatic Sales Pro and Close More Deals in Just 2 Days

This two-day live experience is designed to eliminate hesitation and make confidence your default in every sales conversation.

You’ll learn the Superbold approach and the PRIDE Method, a practical framework to build boldness like a muscle and bring it into the moments that matter most:

Day 1: Why You Freeze When It Matters (and how to stop)

You’ll learn:

Why more training hasn’t worked–and what actually does
The real cost of hesitation, and how it quietly creates discounts, weak follow-up, and inconsistent performance
What “confidence” actually is in sales, and how to project it even when you don’t feel it yet
The barrier beliefs that keep you stuck
How boldness multiplies every skill you already have
Why the bolder sales rep wins with the same training
How to handle high-stakes moments without going blank, getting reactive, or losing authority

You’ll also get:

The Boldness Quotient Quiz (5 minutes) so you know exactly where you’re starting and what to build
A simple “in-the-moment” reset so you can stay steady when objections hit

Day 2: Build Boldness Like a Muscle (PRIDE → Charisma)

You’ll learn:

The biggest myth about behavior change and why you’ve been trying to fix it backwards
How boldness builds boldness like a muscle (so you’re bold when it counts)
How boldness evolves into charisma, and why charisma builds trust subconsciously
The PRIDE Method (Preparation, Relaxing, Insights, Dosage, Every Day Action) and how to use it immediately
How to stop rejection from defining you, and start letting it refine you (so follow-up gets easy)
What your sales life looks like when you’re slump-proof, consistent, and always comfortable asking for the order

You’ll also get:

The PRIDE Method framework you can apply to prospecting, follow-up, objections, and closing
A “bold language” swipe file for high-stakes moments (objections, price, competition)

This is how you stop being inconsistent.

Not by trying harder. By becoming the kind of salesperson who stays solid when it counts.

Just $7

MEET YOUR HOST:

FRED JOYAL

Fred co-founded 1-800-DENTIST, grew it to $50 million in revenue as CEO and making it the largest dentist referral service in the country.

He is an international speaker, business advisor, and bestselling author. His latest book, Superbold: From Underconfident to Charismatic in 90 Days, is a Wall Street Journal and Amazon bestseller, inspiring thousands of people to chase their dreams and enjoy greater success by building their boldness and charisma faster than they thought possible.

He has worked in sales most of his business life, and evolved his thinking as he saw the impact boldness had on his life, and what distinguished his most successful salespeople from the rest of the team.

Now Fred teaches boldness and charisma as life skills in keynotes, video courses, and one-on-one coaching to high-net-worth individuals.

What Sales Pros Are Saying…

“Fred inspired my whole team, and we smashed our annual goal this year!”

- Randy Dorsey, CEO

Kidd Roofing

"Every team member was energized by Fred's message! My 250-lawyer firm was inspired and transformed. Your team will be, too!"

- William Barrett, CEO

Mandelbaum Barrett

"Fred has my whole team selling like pros! Fred's unique approach, combined with his years of sales experience, had my team performing at a whole new level!"

- Bernie Stoltz, CEO

Fortune Management

"Bringing Fred in was the best move I made in years! My franchisees came away with a completely different mindset about selling. It was amazing to see!"

- Scott Wayman, CEO Kangarootime

"Fred taught me how to become bolder, and it has impacted every aspect of my career. Now my whole sales team is taking his course!"

- Paul Vigario, CEO, SurfCT

Just $7

What if my team has already had a lot of sales training?

All the better. This course doesn’t replace sales training, it unlocks it! The reason most sales training doesn’t stick is because it doesn’t teach the essential skill of boldness when it matters most in each step of the sales process. Boldness is the force amplifier for all that training, and makes it permanent.

If you’re tired of watching deals slip away for reasons you can’t seem to solve, this is where that changes. Permanently.

Just $7

What if my team has already had a lot of sales training?

If you’re tired of watching deals slip away for reasons you can’t seem to solve, this is where that changes. Permanently.

Just $7

Frequently Asked Questions

Who is this event for?

This live virtual event is for salespeople at all levels and sales team leaders.

Is this for beginners or experienced sales reps?

It's for both. It takes you from wherever you are and accelerates your success.

Will this work for my industry?

Sales is sales, after all. But if your average income is below $70,000/year, this will not be as powerful for you.

How long is the training each day?

It is one hour each day.

Why should I listen to Fred?

Fred has been involved in business and sales for over 35 years, and ran a company with 250 employees. The company reached $45 million in annual revenue and maintained that for 15 years. He discovered that boldness and charisma are learnable life skills, and now teaches that to audiences and companies. You can learn more about Fred on his website, fredjoyal.com, or on LinkedIn at https://linkedin.com/in/fredjoyal

Will this event be recorded?

Yes. If you register for the training but can't make the time, you will receive a link to watch the event within a few hours after it ends.

Is there any charge to attend?

Yes, you can register for just $7 to get your ticket for this virtual live event.

Can I invite members of my sales team to the event?

Yes. Anyone on your team can register for the live event, and Fred encourages their attendance. Have them register separately.